Search Engine Optimisation In Plymouth
Grow your business with Search Engine Optimisation
Search engine optimisation (SEO) can greatly enhance a website's rankings on Google. By optimising various aspects of your site to align with Google's algorithms, SEO helps drive long-term organic traffic without the recurring costs of paid advertising like Google Ads, which can be expensive and offer only short-term benefits. At Plymouth Website SEO, we specialise in helping growing or new businesses in Plymouth boost their online presence. We offer flexible SEO services with no minimum contract length. Learn more about our SEO packages on our pricing page.
Get your business to the top of Google with SEO 🚀
What is Search Engine Optimisation (SEO)?
Search Engine Optimisation, or ‘SEO,’ can be broken down into three main sections:
Technical SEO
This involves behind-the-scenes work to make your website search- engine friendly. Key tasks include ensuring fast page load speeds, fixing technical issues like broken links, creating sitemaps, and optimising website code. These actions make it easy for Google to read and rank your pages for relevant searches.
On-Page SEO
Optimizing your content with relevant keywords is crucial. Clear and concise content helps customers quickly understand your website’s purpose. When your pages are well-optimized and technically sound, Google can easily determine your site’s relevance and rank it higher, which is the main goal of on-page SEO.
Off-Page SEO
Off-page SEO involves actions taken outside your website to improve overall rankings. For instance, getting backlinks from reputable websites in your industry can boost your site’s authority. Think of it like a friend recommending a good movie—Google is more likely to rank your site higher if other trusted sites are linking to it.
Our SEO agency in Plymouth uses industry best practices to boost your website to the top 🚀
Top 3 SEO Mistakes and How to Fix Them!
1. Keywords in Incorrect Places ❌
After conducting in-depth keyword research, it’s crucial to place keywords in the right areas. Ensure they are included in H1 and H2 title headings, meta tags, meta descriptions, file names, within the content, and the URL. (TIP: Add them naturally and avoid overusing them.) At Plymouth Website SEO, we craft your SEO plan using thorough keyword research tailored to your industry. ✅
2. Missing the Word ‘Plymouth’ in Website Content ❌
If the word ‘Plymouth’ isn’t in your website’s content, how will Google know you want to be found for local searches including ‘Plymouth’? While Google is super smart, it still needs clear information. Help Google understand who you are and what you do, and you’ll be rewarded with higher rankings for relevant local searches. ✅
3. Not Using a H1 Title Tag ❌
The H1 title tag is a fundamental element of SEO but is often overlooked or forgotten. Treat the H1 title tag as your most important header, ensuring it contains the main keyword and location you are targeting. Most content management systems (CMS) offer simple guides on adding an H1 to your web pages. Alternatively, consult your web developer or a reputable SEO company in Plymouth. ✅